On the occasion of "Index" Design Exhibition in Dubai, the stand of the PIDA, the charm of classical Italian design marries modernity. 

Representative of Made in Italy"The Italian identity in the UAE" is the title which heads on the main wall of the booth.
A slogan which is accomplished through the notes of the waltz by Verdi, who accompanies two dancers dressed in costumes that bring the magic of the dance of the Leopard in the name of the one hundred and fifty years of the unification of Italy, through the successful modern design of the stand , the multimedia exhibition of the winning projects of the PIDA and workshops, with the lighting chandeliers made from Murano glass artists, with images of beautiful country (sequences filmed on the island of Ischia) that run on the bottom of the stand .

 In short, a successful campaign co-marketing and co-branding has attracted the interest of more than 400 profiles visitors in just two days. Many contacts with designers and architects who have built our hotels and spas, and they see with great interest the initiative of the "prize on hotels and spas world's most beautiful" waiting for the launch of the call 2012.
Strong sounding board has been given by the local media who have seen the "PIDA showcase" new and exciting experience that helps professionals who work with quality to emerge from the crowd. The Interiors Monthly this month dedicated a whole page to the award, as did the magazine Compasses with four pages report on the week highlights held in Ischia Villa Visconti The Dovecote in July.
The occasion was propitious to make agreements and strengthen existing relationships in place with the local and international partners in order to organize the new edition of the award will begin in February 2012 and will see the award as the host country the United States, the United Arab Emirates, and Russia.
The next meeting will be on the institutional website www.pida.it in late November for the launch of the publication of the first four years of history on iPhone and iPad application.